Although it's crucial to integrate all the tech bells and whistles, if your About Us page has wimpy content, it will send the wrong message to your site visitors. Don't be afraid to turn to friends and clients for help. Ask them to peruse your page and be honest about what works and what doesn't. Once you've gotten feedback, the next best thing you can do, says Thomas, is to nix technology for a while and sit down with a pen and paper. "Getting away from your computer will clear your head. You'll be focused on the task at hand rather than what our new About page will look like," she says. Using your About page to post videos of you and your company, link to your blog, and place share buttons to your Twitter feed or Facebook page is not only a good business practice, it's a smart one.
If you find yourself in need of professional help, think about hiring an expert. A good writer can make your About Us page pop with witty copy, catchy headlines, and SEO keywords. It will be money well spent, says Harpointner. "If a company spends money on direct-mail ads, billboard ads, and radio ads, then investing in an About Us page will probably the least amount of money it shells out. It's up 24 hours a day, so in the big picture, it's really worth it." If the digital age has taught us one thing it's not to underestimate the power of promoting yourself across multiple platforms."